Most people know that the first impression you make is an important one, so you should try and make it the best you can. However, it is only one part of the overall experience you have with customers. Every interaction with clients is as important as the first, so you should strive to make every impression as good as your first.
Why make a good first impression?
A first impression sets the tone for a working relationship. When you make a good first impression, you show clients that you care about their business, and you want to have a good relationship with them. It helps put the best possible face on your company.
The politeness and courtesy that comes with a good first impression also shows that you respect your clients, and are listening to their needs. This is an essential component of an effective customer service strategy. Your clients want to know you care about them as individuals rather than being made to feel like they are just an account number in a database. Your first impression can be the first step in building a strong and sustained connection with that client.
Why make a good impression every time?
If the first impression sets the tone for your relationship with clients, every interaction you have with that client should live up to the expectation set by the first impression. By preserving that impression in future interactions, you prove it.
Keeping that high standard in every interaction shows how much you value these relationships. Let every client see that it’s not just about getting a new client, but keeping them as good clients, as well.
The first impression you give is what literally kicks off the relationship. And while most people know you should make that first impression the best you can, remember that every interaction you have with the client after that is just as important as the first. By working to keep every impression as good as the first, you can maintain mutually beneficial connections.